I think you'll enjoy this article from 1940: https://www.foreignaffairs.com/articles/germany/1940-04-01/p... ("resonance")
1) Forced conformity
2) Stifling of dissent
3) Grassroots support of censorship
4) A cheap way for corporations/politicians to market their expression of "the right message"
5) A cheap way to undermine competitors who don't express "the right message"
6) Redirection of criticism of capitalism/the system/the elite towards other groups in the same economic class
7) Promoting division of the same, lowering their chances of organisation
8) A neverending outrage factory for the media to generate views
What's not to love from the establishment's point of view?
The red political establishment loves things that make people recoil at the complexity of the real world. Even twenty years ago it was the prospect of artificial wombs and men having babies. Today it's humans with penises using the same bathroom as your daughter, amongst many other tempests in teapots.
Similarly, the blue political establishment loves vibrant examples of injustice, doubly so when that addressing that injustice doesn't rock the corporate order. So someone having what is essentially a rare medical/social condition, getting singled out and dumped on by the red team for political purposes, resonates strongly.
And thus is our hyper partisan world. It's not enough to ignore the topic because you don't actually know anyone who is transitioning, have it be fine to make some faux pas like when any cultures mingle, and rely on the general good faith of shared humanity to come to an understanding.
Rather, you've got to proactively stake your stance as some obtuse pro/anti, reject or "accept" an entire abstract group, and then conspicuously demonstrate your stance to the rest of your tribe.