Probably means moralless pursuit of the almighty dollar. There seems to be a sizable chunk of hustlers on HN, who have some tiny dropshipping, newsletter or spam business that depends on invasive tracking, dark patterns and other amoral behavior, and they get scared and feel existentially threatened every time GDPR is brought up. It seems to be the same group of people who believe that the Internet would die without advertising, as if the whole Internet consisted of SEO spam only.