Oh, definitely. My experience at the time is limited to the United States where you had things like “Apples for the teachers” programs where you could save supermarket receipts and the store would donate a percent of the combined total to the local school in the form of new Macs. Those niches were Apple’s air supply.
We only had one Apple official reseller store in Lisbon for the whole country, and outside a couple of university labs and companies with headquarters on the capital, they were only seen on computer magazines.