Positioning yourself as specifically designed for solo and small team project management to me is an underserved market. When I looked at your landing page, I scrolled down quickly thinking "cool another PM tool... just what the world needs". Then when I saw the line 3/4 of the way down that said "Specifically designed for solos, small teams and businesses" that caused me to perk up and go back to the top and look at the page from a different perspective that I was much more interested in.
I see now looking at it again that you mention "personal productivity" which I now understand is your way of saying small and solos. But I just interpreted it as a PM tool that made you productive amongst your team. So it didn't really resonate to me.
Anyway, the product is actually interesting. I'm going to check it out. I've been wanting a PM tool for solos. There are a couple out there, but they all suck. The best solution up to this point for solo project management that I have found is just using a generic solution like Notion or Trello and adapting it to my needs. So this is worth a shot IMHO.
The one thing I'm concerned about regarding the positioning of "a project management suite for solos and small teams" is that people will question: "If my team grows bigger, does the app still work well for us? Or we have to find another solution?"
Come to think of it, it may actually be flattering to solos if you recognize them for what they are and don't treat them as not-yet-bigs, if that makes sense.
I scale through subcontractors so the ability to decentralize that workflow would be nice. E.g. suggestions of who would be best for this project in an internal or public marketplace of other solos.
I’d try something a little catchy’r on the home page.
“Personalized project management for the entire team”
Or something of that ilk
I understand that you were seeking more specific guidance on the topics you should be discussing, but I was curious if you would be open to focusing on one aspect of marketing and making it your area of expertise. I had roles at tech agencies, but they were demanding because I was a lone army trying to boil an ocean.
Sorry for the rant, but I have pretty strong feelings about it. Moved to (online) Jira and while not perfect, it's much better than ClickUp.
You’re marketing this as having “less complexity” which first of all, isn’t going to appeal to people unless they’ve already used the other tools. But, if they had tried Trello, that’s far from complex, as you say it doesn’t have the features you think are needed, so you are more complex than that. It might be that you’re excellent at UX but that needs some comparative examples to see how you have differentiated things.
Instead, it might make sense to go more with all the features you need, nothing you don’t angle. Note that I don’t think this really differentiates too much from clickup which has personal productivity options, and as you get bigger you know customers are going to ask for more and more features, because that’s what they do, and we also know that business accounts are the money makers in this market. It also runs counter to building an “all in one” tool. If you hope to replace chat, docs, collaboration, calendar, and journaling, that’s a big change for people who stepped in just looking for task management.
I did see that your prices are lower so you might try positioning based on lower prices than your competition, if you have carefully chosen those price points.