Law is a code that needs to be interpreted by society. This interpretation is done by judge rulings. There is a growing number of rulings that Google Analytics, and in fact any sending of customer PII to US-owned legal entities, is illegal.
Naturally, smaller companies won't be sued, right now. But the more time passes, the clearer it becomes that given the current GDPR and US laws, it's illegal.
https://isgoogleanalyticsillegal.com/
https://plausible.io/blog/google-analytics-illegal
Law is a code that needs to be interpreted by society. This interpretation is done by judge rulings. There is a growing number of rulings that Google Analytics, and in fact any sending of customer PII to US-owned legal entities, is illegal.
Naturally, smaller companies won't be sued, right now. But the more time passes, the clearer it becomes that given the current GDPR and US laws, it's illegal.