Musk’s First Email to Twitter Staff Ends Remote Work

Re:Musk’s First Email to Twitter Staff Ends Remote Work by elorant on Thursday November 10, 2022 @03:47PM (#33553085)

According to the email, Musk expects subscriptions to make up to 50% of revenue. Assuming that Twitter’s revenue is around $5bn, and the subscription is at $8/month that’s some 26M subscriptions, or 5,7% of its users. I don’t think that a number so high is achievable, unless they pull a rabbit out of their hat.

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Re:Musk’s First Email to Twitter Staff Ends Remote Work by sangnoir on Thursday November 10, 2022 @04:27PM (#33553650)

Another way to achieve Musk's target would be to drop ad revenue numbers precipitously until it is equal to subscriptions - a process that may well be under way.

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Re:Musk’s First Email to Twitter Staff Ends Remote Work by elorant on Thursday November 10, 2022 @05:10PM (#33554212)

Sure, but in this case you'd hardly make any profit. Interests on that $13bn loan alone are somewhere around $1bn annually.

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Re:Musk’s First Email to Twitter Staff Ends Remote Work by bart_spoon on Thursday November 10, 2022 @05:29PM (#33554497)

I'm fairly certain they were making a joke.

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Re:Musk’s First Email to Twitter Staff Ends Remote Work by datalopers on Thursday November 10, 2022 @03:57PM (#33553240)

You're making the assumption that annualized revenue hasn't already dropped precipitously due to a loss in advertising dollars, and the bar for subscriptions to reach 50% is rapidly lowering.

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Re:Musk’s First Email to Twitter Staff Ends Remote Work by elorant on Thursday November 10, 2022 @04:04PM (#33553354)

Even if you cut the conversion at half it's still too high. Realistically speaking, anything above 1% is highly optimistic.

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Re:Musk’s First Email to Twitter Staff Ends Remote Work by greedo on Thursday November 10, 2022 @03:59PM (#33553266)

I'm sure he's expecting growth in both ARPU and total users.

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Re:Musk’s First Email to Twitter Staff Ends Remote Work by fckgw on Thursday November 10, 2022 @04:34PM (#33553732)

How is charging for a website that is currently free going to increase total users? It makes no sense.

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Re:Musk’s First Email to Twitter Staff Ends Remote Work by greedo on Thursday November 10, 2022 @06:39PM (#33555268)

People love paying for things that used to be free. It's baked into our DNA...

/sarcasm

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