It's way better for those individuals to force sell to Private Equity, largely ran by the existing elites, that most likely don't have sustainability as a first order goal - immediately, because you're afraid the grandchildren of the founder might do that later?

You raise excellent points about perpetuating lineages and yet your proposal would immediately put a large portion of patagonia in the hands of the very people you propose to want to keep power away from.

If we get another nike or adidas in 2 generations instead of as soon as the guy dies, that's still a way better outcome.