Really? Amazon also has fulfillment centers, drivers, customer service representative and plenty of other “non blue badge” employees as does Apple (retail and customer support). The comparison is nowhere near being valid.

Yeah Walmart employs more people than some major militaries but nobody blinks an eye because you can see what those people are doing.

It's clearly not an apples for apples comparison. Op said "for an organisation", not for a company without fulfilment centers, drivers, etc.

What they really meant was for an online-only app

Amazon handles physical products, that’s a completely different game