I think it has more to do with it being a well designed product. I bought my wife a 11th gen 1 year ago and it has been great with the only bug being the mousepad was a bit "sticky" sometimes. That experience, and the thunderbolt capability encouraged me to just buy the 12th gen for myself for work, which is what I am typing this message on. I have an eGPU and running 2 monitors with the machine closed below my desk. Its an amazing setup. It has so many fan boys because its a good product.

Maybe I am sceptical, but this looks to me like a curated amazon reviws page.

Perhaps I am wrong and it is indeed real. It would be easy to check with an automated script.

I think it's genuine since this product seems tailor made for the hackernews demographic.

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I feel like people just really love the product. I have a friend who has one and says its amazing.

We're surprised by the amount of interest and traction each time too, but I'm the only person on the Framework team in this comment section.

Attempting to build a good product that respects the customers buying it works better than paying for marketing. We haven't gotten it right every time and won't get it right every time in the future either, but we really do try to!

I think it's the laptop a lot of people have been looking for for a while. I've got one, think it's a great laptop, and prefer both the layout and philosophy of openness to my work Macbook. Macs are walled gardens, ThinkPads are attached to Lenovo, "developer" HPs and Dells have problems, System76s are rebranded generics (not that that's a bad thing, but it's not as carefully designed); Framework comes in as a new company who hasn't made bad decisions yet, has made an acceptable laptop (some things like full size arrow keys can wait a bit), and keeps showing through their actions their commitment to openness and owning your own computer. The expansion cards are a great solution too. The only real problem I have with it is the battery life, which I think even the most enthusiastic proponent will point out

I have no affiliation with them other than having bought two of their laptops. It's not been a utopia, but overall I am quite pleased with it. I would guess that they've just similarly made other people really happy too.

I'll throw my $.02 into this clearly GPT3-generated thread (/s). I waited for the 12th gen/a special occasion, and am now a happy Framework owner. I can live with the battery life. They had me at "upgradable," the aspect ratio, and their quick pivot to support Linux. I was pleasantly surprised by the quality, too! Just waiting for an AMD mainboard now.