One of the challenges is real estate and parking. Most major Indian cities are extremely crowded with little in the way of parking space or affordable commercial land. Most large stores in major population areas invariably have to pivot to the higher-end to justify the real estate costs.

Driving out 45 minutes just to buy groceries seems futile since every neighbourhood will have dozens of grocery stores that will deliver right at your doorstep (and now, half a dozen quick delivery apps too).