The cool thing is not only was there a lot of push-back on this sort of behavior, which is great, make sure you let companies know you don't like being turned into the product. but linux itself is pretty great at avoiding lock-in when a company does this. not only are there 50, "almost but not quite the same" distributions you can trivialy switch to, there is probably a distribution whos mission statement is "X" but without the ads.