Except people don't do Comedy Central specials for the money, they do it to get exposure. Heralding C.K's success is like how people praised Radiohead for releasing their album independently. He already has a rabid and loyal fan base, but that's after working the comedy scene, writing for big shows, having stand-up specials on HBO. This article makes it seem like anybody can generate their own material, promote it and eventually have their own TV show, but there's a lot more to it than that.