The "content" here is just tweets. It may not be "content" in the way you are imagining, but it's still true that almost all twitter users are using the site to view tweets from a small number of people (call them content creators or influencers if you like) with large numbers of followers.

Sure, but that small number of people are already famous outside of twitter. YouTube and TikTok creates new celebrities, twitter doesn't.

I’d argue this isn’t true in sports journalism. A news tweet from Woj, Schefter, Rappoport, or Shams has far more reach than the same content in a random ESPN article or sportscenter segment. Without twitter, a whole world of addicted sports fans would have no idea who those guys are.

You haven't been paying attention closely enough. Plenty of people get big on Twitter, and then parlay that into success in other spheres too.

Red Scare and Chapo Trap House are niche media brands, but their hosts are new celebrities who got famous primarily through Twitter.

Are you sure the popularity on twitter was the driving factor and not a lagging indicator of their podcast success?

> Sure, but that small number of people are already famous outside of twitter.

That’s not entirely true, but for many of the ones that aren’t, blue checks and verification are often very much not in their interests.

I actually get a lot of unique ML information and news from Twitter.

I guess it depends on what kind of content you're looking for. One account I follow tweets what amounts to live reviews of video games (often obscure) with video clips and images. I think that's just as 'proper' as anything I've seen on pinterest or tiktok.

Agreed. If I like a writer I always find better ways than Twitter to follow them - Substack, etc

And even if they tweet something worthwhile it’s usually followed by 98% garbage replies with “LOL you’re so stupid” so I’m not wasting my time sifting through that trash heap.

It is useful for events with people on the ground to share info - the story of the guy in Pakistan tweeting about helicopters when Bin Laden was killed was pretty amazing to be honest.

But those types of writers tend to die out after the event.

Yeah, Twitter is not about "content". It's a service that lets users scream into the void

Well, the funny thing is that Twitter itself is THE content It kind serves as a continuation of bashorg for millenials and zoomers