The keyword here is estimated. That’s only a ballpark number. I think they did that because they were severely undercutting the competition and they want people who wouldn’t have thought about it to call their sales team. It’s not the final price.

Estimated is fantastic. That's almost all I need before deciding who to buy practically identical SaaS from.

Exactly. These SaaS products all what to try and trap you into sunk cost fallacies. Estimates would be fantastic.