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A comment on Twitter to lay off 25% of workforce in first round of job cuts. Parent comment

Re:Twitter to lay off 25% of workforce in first round of job... by AlexandrB on Monday October 31, 2022 @11:07AM (#33406832)
I think these things come about because of A/B testing. The metric being optimized is probably "app installs" or "account creations" and the negative side effects of driving a bunch of users off are not considered/measured.
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Re:Twitter to lay off 25% of workforce in first round of job... by dmix on Monday October 31, 2022 @11:13AM (#33406937)
Indeed, short term metrics vs long term hatred.

I know how it happens, I've designed many a KPI. Something so fundamental and important as the default non-user first-exerpience (not just a 'signup flow') should be evaluated more holistically than just looking at numbers.

But I guess when you have layers of middle managers it's safer to point to a spreadsheet than make hard choices.

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