During my senior year in college I built a company with a very good friend of mine. I came out with the name by picking random letters written in pieces of paper out of a plastic bag, iterating over and over until they formed an easy to pronounce two syllables word with the .COM extension available.

After that, we needed a website, and to build it, we needed a logo, so we bought one on the Internet for $11 in one of those websites that sell templates and logos, I don't even remember the name but I can't forget the amount we paid for it.

We had the company for more than five years, gained a lot of experience, made a profit and had a successful exit before embarking on new adventures.

I am 100% sure we could have done exactly the same without a logo or with a completely different one.

So you would gladly do business under the name 'Vag', and your logo would be a stylized tulip (like the ones you can see in 'The Wall')? Or did you have something more specific in mind?

Clearly there is a difference between "logo" and "logo referencing female genitalia".

As is evident from my comment, I don't find that quite as clear. And if the world seems that obvious to you, if you have it all figured out, I'd like to see you share more of your viewpoint.

Oh, the world doesn't always seem so obvious to me. For example, I have no idea whatsoever what you are attempting to say.

That words matter. That people attach meaning to words. And symbols too.

And that saying it ain't so is bullshitting yourself. Which is what macuenca is doing. You helped.

macuenca is not suggesting that you abandon common sense and veto power while choosing a name/logo. I really have no idea where you have gotten that idea.

The casual in his tone of dismissal. I might be misreading, no being a native speaker.

Interesting to contrast this story with that of the lady who designed the Nike logo; http://www.dailymail.co.uk/news/article-2004273/Woman-design...

Why was it done pro bono?

At the time Apple was tiny with little money. It had sold only 50 Apple I's to Byte shop. Regis McKenna was way bigger than Apple. It was common for PR firms, lawyers, even landlords, to do work for free or a little stock in the expectation that the new startup would grow up into a big client. Some even did. Pro-bono doesnt catch the spirit; it was an ad hoc investment.

And it worked! Steve Jobs had quite the relationship with Regis McKenna as described in Steve's biography. Regis McKenna even helped shape the "antenna-gate" response.

"on spec" would be a more apt phrase.