I think if we're using it in a non-sports context, "own goal" and "unforced error" are both appropriate.
This is the politicians fallacy:
>We need to do something.
>This is something.
>Ergo we must do it.
I can obviously think of any ways they could have done things worse. I can also think of many ways in which they could have done much better.
They didn't need the metaverse, but they did need some sort of new direction; buying out nascent social networks was a stall tactic to prolong the time before they became uncool with the hip youths.
I don't think it's too far of a stretch to say that Zuckerberg read Snow Crash as a teenager, loved it, and either missed the punk ethos or edited it out of his memory when he found himself in a position of respectable authority.
Facebook makes money by advertising. Apple closed the ability to track users over to 3rd party advertisers. Facebook is losing advertising money. Meta is just some ridiculous non issue. The problem is fundamental. They are losing the ability to give advertisers value. Put on all the meta head sets you want, but, FB needs to dig in and get a solution to advertiser tracking. [I am open to hire lol]
Fuck. That. The "solution to advertiser tracking" is surreptitiously tracking people all across the internet without their informed consent. And when Apple's policy change required informed consent, surprise surprise, people also said "Fuck That".
Facebook has tons of data from their own sites to build extremely detailed profiles of individuals to target advertising to them. If they can't build a profitable advertising business with that information, they deserve to die.
https://www.oberlo.com/statistics/facebook-ad-revenue Up 13% - https://investor.fb.com/investor-news/press-release-details/... Down 1% - https://investor.fb.com/investor-news/press-release-details/... Down 4% - https://investor.fb.com/investor-news/press-release-details/...
I don't know what rate of return they get on their cash; probably more than you or I get. However, either of these would be better than the metaverse:
1) starting a venture fund to invest in other startups, which really are innovative but don't need $100's of millions yet.
2) paying a one-time or continuing dividend to shareholders, like Microsoft did in 2004: https://www.nytimes.com/2004/07/21/business/technology-micro...
Also, (as someone who thinks Meta is stupid) I want to defend Facebook and say that doing nothing would also have made them quickly irrelevant. It's not like they could have rested on their laurels and expected FB and IG to be long term drivers of their stock valuation. Meta was imo a poor direction, but it was a direction, which is better than nothing