The social media bubble has burst (see stock prices of other social media companies). This is a quick path to having Twitter shut down or go bankrupt.

Given the state of the economy if you go by "look at other X companies" you can say that every industry was a bubble that popped.

US GDP increased significantly in the most recent quarter.

Musk Twitter and Musk have way bigger loans than public twitter.

Which also means Twitter has much bigger payments to make. That will have some impact on its path as well.

The world is full of stories of companies desperately looking for revenue when their on the downswing and I can't think of any which have worked out.

how about Apple at the end of the 1990’s?

They were almost ready to fold, got a new iCEO, and completely turned around to become the world’s most valuable company two decades later.

They wouldn't have succeeded without much needed cash from Microsoft.

It wasn't strictly cash, it was an agreement to buy $150 million of stock as part of a Judge-approved settlement of a lawsuit which Apple was winning. The settlement was a win-win for both sides, because it meant Apple remained a healthy company and Microsoft got to avoid paying out BILLIONS to Apple. Instead they bought stock which they sold for a tidy profit ($550 million) a few years later.

(Fun fact: if Microsoft hadn't sold this $150 million investment in Apple stock, it would be worth $120 BILLION today and this shareholding would be Microsoft's single most profitable business unit.)

What you don’t know is how much worse MS itself would have been without the 550M for whatever they used it for. Unlikely 120B worse off but it would be something.

That might be true on the margins, but it's impossible to know. Maybe they would have not pursued the original Xbox and lost out on that enormous market. Or maybe they would not have pursued Windows Mobile/Windows Phone and saved a few billion dollars on a dead end...

One of the important parts of that deal was Microsoft promising to develop Office for the Mac. There were definitely competing products out there, but the Mac needed Office.

It's really impractical to second guess history, but I don't think Office was quite as necessary as people say. Its absence definitely would have hurt sales on the margins, but it certainly didn't affect the majority of Apple's customers. The reasons why people owned computers was exploding in the late 90s, with the advent of the internet and the home digital media revolution.

Apple wouldn't have revitalised without the iPod though. However you slice it that 1 product is responsible for everything.

Twitter is the product though, there's not an underserved market that they can move into.

I feel we have a generic tendency of looking at downward trends and assuming that shocking radical change can’t make it worse. As history tells, it sure can.

The old Twitter was a lost cow looking for pasture and moving very little in fear of getting more lost. For better and worse it had stability. We can assume that stability is now gone through the window.

There's a massive difference because Twitter is now owned through a massive debt finance.

Except the previous owners, hated by the right, got their money.