The rural market, RV market, boating market will always be an enormous niche. But fiber and other broadband tech like 5g wireless may win out in the long or mid term. Leaving only the very secluded rural market.

I would not have guessed that the satellite tv market would have gone on as long as it has, considering how many satellite customers also have access to cable. And yet, you can drive through any suburb and find plenty of dishes.