> Generally markets expect during a down turn, slimming of staff, focusing on the core fundamentals, and improving net operations.

Why?

In particular when the general market of the sector is in a downturn, quite some great people are typically laid off. So, this is a, say, once-in-a-decade opportunity to hire lots of great people.

Also, if the sector is in a general bad shape, hardly anybody expects the profits to be great. So, use this opportunity to invest the available cash into speculative projects of high potential.

If the economy is in a bad shape, less people will buy your products; thus it is of lesser priority to have a product available. But since, by the previous paragraph, you invested your money into more long-term projects of high potential, you will have quite some potentially lucrative products available as soon as the economy recovers.