Agree with your overall point. However, this probably isn’t feasible considering most companies will follow Tesla’s FSD upgrade model.
Autopilot / FSD upgrades are often more safety than feature related. Allowing people to opt out of upgrades but keep their older FSD just means a bunch of vehicles on the road with depreciated safety features.
...which is perfectly fine and has been the status quo since the beginning of the automotive era --- vehicles only need to meet the safety requirements when they were manufactured.
...and so do human brains...
As long as the driver is still liable, I don't see a problem.
if you're referring to BMW, the heated seats are still available as a one time charge. they're just also available as a subscription if you didn't option then upfront. heated seats seem like a weird fit for the subscription model, but as long as the upfront purchase option is reasonably priced, I don't really see the issue with this.
The desired rule is hard to pin down though isn't it? But subscriptions, DLC, DRM etc all grate on consumers as not quite right somehow.
Sometimes they are are disabled because they failed tests, but other times they are disabled to fulfill demand in a different segment.
Not necessarily - it's possible the cost of that item in the BOM is separated and offset only against the expected revenue from those paying specifically to have it.
Anyway, here's how I'd split this baby: BMW can charge to enable the heated seats in whatever way they want, but the consumer is also allowed to modchip their car to enable the heated seats without paying if they want.
And it's not OK. How many monthly add-on costs can be snuck into the subscription model?
The heated seats example is a great one. There is no reason for this not be a one-time charge.
On the other hand, I think it's fair to offer autopilot/"full self driving" on a subscription, or at least the upgrades as a subscription. Clearly there is a large ongoing cost to continually improve self-driving capabilities, and it seems reasonable to me to have a pricing model that reflects that.