many plant-based meals are ultra-processed and contrary to popular belief very unhealthy. Almost all foods, aside from fresh fruit and raw vegetables, undergo some degree of process. ultra-high processed foods are mostly low in protein and fibre, and high in salt, sugar and fat, and have undergone industrial interventions such as extrusion, moulding and milling. There is very clear observational data showing that people who have higher intakes of ultra-processed foods have higher levels of ill-health, whether it be cancer, cardiovascular disease, high blood pressure, obesity or type 2 diabetes.