I see. When writing my comment I also had in mind all the businesses that are not primarily technical (shops and such).

I think it’s often possible to identify the truly inflexible/snowflake aspects the business and still make use of frameworks/CMS. For a tech-focused company there are possibly more cases in which building your own is a viable decision, but with other companies that don’t have strong technical brains so to speak “this will cost you more to develop and more difficult to hire for later” is something they would understand…