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A comment on 87% of American teens own an iPhone; 88% expect an iPhone to be their next phone. Parent comment

Re:87% of American teens own an iPhone; 88% expect an iPhone... by tuatoru on Wednesday October 12, 2022 @05:26PM (#33183552)
Anything that has 87% of the market is by definition mass-market.

Edit: Back in the '90s, PC Magazine had a saying, "the PC you want costs $3,000". This figure was fairly stable despite the improvement in PCs' performance over the decade.

By this standard, and considering that as well as a PC it's a phone, a camera, an atlas and an encyclopedia, a TV and a music player, the iPhone doesn't seem too much like a luxury.

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Re:87% of American teens own an iPhone; 88% expect an iPhone... by elif on Wednesday October 12, 2022 @05:39PM (#33183807)
87% of the children*

I wouldn't call Finding Nemo or it's current equivalent mass market even though I have no doubt 87% of children have seen <<insert cultural movie I probably am missing by a generation or two>>.

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Re:87% of American teens own an iPhone; 88% expect an iPhone... by jacobr1 on Wednesday October 12, 2022 @06:09PM (#33184264)
Why not? A "mass-market" paperback book means unit sales on the order of 100k/year

What level of market penetration would you expect? I would argue that most popular products still have a target vertical.

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Re:87% of American teens own an iPhone; 88% expect an iPhone... by colinmhayes on Wednesday October 12, 2022 @06:25PM (#33184473)
You don't think finding nemo is mass market?
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Re:87% of American teens own an iPhone; 88% expect an iPhone... by elif on Wednesday October 12, 2022 @07:45PM (#33185300)
I would call 'people under 10' to be a targeted market. And it seems Wikipedia agrees:

"The mass market differs from the niche market in that the former focuses on consumers with a wide variety of backgrounds with no identifiable preferences"

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Re:87% of American teens own an iPhone; 88% expect an iPhone... by ghaff on Wednesday October 12, 2022 @08:00PM (#33185429)
"Machrone's Law" as I recall had a $5K price point. And, yes, it held until probably sometime in the 2000s. Yes, PCs were pretty expensive if you consider the PC you "wanted" was probably close to $10K in today's dollars.
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