No one buying this is giving a SWE an afternoon. The pitch is consulting companies will probably buy a handful of dev units, pitch projects to industry partners, then sell them 7-figure custom software projects and the client also buys a few dozen headsets. The addressable market is very small, but they'd expect small number of lucrative deals from customers that have R&D budgets. Engineering isn't even the bottleneck to any of this, it's design.