Google image search is widely used. Imagine they incorporate ai generated content in the search results. That means that people remain at the Google site and thus an extra impression for their paid advertising.

This is clearly a matter of opinion. When you frame it as "providing search results of the internet" yeah sure it doesn't sound so bad. But there are things on the internet far more fucked up than anything I could imagine, let alone describe in such a specific way that a model could generate a picture of it.

A matter of opinion that media and regulators would most likely not side with Google on if a tool were to be abused.