1) Easier UI and management of your I Bonds. Treasury Direct has lots of issues and you'll likely end up having to call in and wait on hold for 2 hours with customer support at some point. Maybe not if you're on top of things, but most people aren't.

2) Having your money all in one place. It's annoying to have money different places, so if you already have a Yotta account with us, it's one tap to do this. If you are starting from scratch, it's not as much of a no-brainer, but I still think it's much better than TD.

If we go sideways, we would just give everyone their TD account information directly, and you would take over your account.