IMHO, there's a difference between 'Platform companies squeeze as much revenue as they can by controlling their developers' and 'I can't believe Apple would do this!' The latter gets annoying.

Apple has always been just as cutthroat of a business as anyone else, albeit with a different model (hardware) and better branding/PR.

But see how much difference the hardware model makes when the market's down for a bit and Apple needs to juice revenue...