Apple has always been just as cutthroat of a business as anyone else, albeit with a different model (hardware) and better branding/PR.
But see how much difference the hardware model makes when the market's down for a bit and Apple needs to juice revenue...
I don't either, but if that's the decision, then where do people come off thinking that they're owed something for participating in a market that they never had a controlling share of in the first place? That's what I don't get. I don't judge people for wanting to put food on the table, but don't act like you're then owed goodwill or whatever for making the rich people richer if that's the way you truly see it. You're supporting capitalism upfront and expecting some sort of vague socialism on the back end. How many times are people gonna get disappointed before they realize that big corporations don't care about them and never have?
It's not like realization is a magic reality bending power however. You can both (a) realize big incumbents are not fair and (b) still have no choice but to go them if you want to make money from your app.
Tangentially, I think the tech community needs to be prepared to examine its assumptions about how much control large companies should have over their platforms as they start to resemble utilities. We can’t keep pretending that a duopoly represents real market choice.