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A comment on Apple’s ad business set to boom on the back of its own anti-tracking crackdown. Parent comment

Re:Apple’s ad business set to boom on the back of its own an... by Terretta on Monday October 03, 2022 @04:31PM (#33073270)
Imagine a world where, if interested in baby stuff, you paid money for articles on baby stuff, and advertisers knew to buy pages of ads among those articles; or if you watched TV shows about people doing baby stuff, advertisers knew to bookend those shows with baby stuff?

Research shows contextual advertising (the way it was done for ever before retargeting became a thing) beats retargeting for both purchases per dollar of ad spend and consumer appreciation / satisfaction (versus annoyance).

[ Parent | on HN ]
Re:Apple’s ad business set to boom on the back of its own an... by amelius on Monday October 03, 2022 @06:00PM (#33074303)
I'm reminded of the time when I bought BYTE magazine, and when holding it sideways a huge pile of ads fell out of it.

But, yes, you are right. Even this was infinitely better than the current situation with ads.

[ Parent | on HN ]