Similarly whenever I've looked at the number of results in Google it was to judge how common something is. For example, if I want to know the most commonly used spelling between two options, I Google both and check the number. That's what the number is helpful for, and really the only thing it could be helpful for. It is its own information.
[1] I know the question might need to be revised for the number to reflect the answer accurately; you get the idea.
I get that it can be somewhat directional, but I question that anyone is getting meaningful data out of it. :(
> if I want to know the most commonly used spelling between two options
do those mirrors count as "use" of the word? Or does "use" refer only to the original writer?
If a neologism is written once and read by millions, it carries more weight than one read by only a few people. Perhaps the same goes for spelling variants: the more people see it, the more people agree it's the typical spelling. Lots of mirroring could be a decent proxy for lots of readership.
Obviously there aren't millions of meaningful hits on most terms, but you don't need to go to page 10001 for that. You can get to page 3 and know it for sure.
This does call back to the odd false confidence that our industry bakes into the interview process. "Design a realtime chat program that can notify any number of followers that you posted and let them respond with sub millisecond latency."
I do hold the number of results trustworthy (not exact, but a good estimate). Having the index in the Inverted Index format, and efficient joins (solved problem), it's just about getting the size of the term list and summing over the shards. Something that Google anyway has to do for the regular retrieval.
That's reasonable. But as you said, what they're doing now is bordering on dishonest.
That said, I do think it hinges on dishonest. Even if well intended, there is absolutely no faith in thinking that there were actually that many meaningful hits on any of these searches. Nor is there really much gained by presenting such large numbers.
I can almost buy that it is intended directionally to help refine search terms. But, the numbers are so silly large that I don't. Especially as there is no way to see the last results to know exactly why they count as hits, but are not worth serving.