Roku will now work with Nielsen to track cross-media viewership

Re:Roku will now work with Nielsen to track cross-media view... by olyjohn on Friday September 30, 2022 @02:55PM (#33039090)

DHCP can certainly do that for you. Set up a reservation, and assign that MAC a specific DNS server.

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Re:Roku will now work with Nielsen to track cross-media view... by barbazoo on Friday September 30, 2022 @03:11PM (#33039332)

I'm pretty sure all these devices or apps on those devices configure their own DNS servers these days.

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Re:Roku will now work with Nielsen to track cross-media view... by 4oo4 on Friday September 30, 2022 @04:27PM (#33040339)

Not necessarily, I've had good luck with DNS blocking my Roku at least. I was surprised since I expected it to have hardcoded DNS. I'm sure that Chromecasts are propbably hardcoded to 8.8.8.8. It's probably not possible or easy to do with a consumer router, but if you had a Linux router (or something enterprise-y), you could do a NAT rule similar to this to force something to go to your own DNS server:

    iptables -A PREROUTING -s <IP of device> -d 8.8.8.8 -p udp -m udp --dport 53 -j DNAT --to-destination <IP of custom DNS>:53

I hope the NextDNS privacy blocklist for Roku can deal with these.

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