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Re:Google is shutting down Stadia by JJMcJ on Thursday September 29, 2022 @02:40PM (#33025229)
> governments get serious about ad regulation

Or companies pull back on Internet advertising.

The unknown unknown is the creation of a new advertising method. I doubt that any newspaper in 1990 thought that this thing called the Internet was going to all but destroy their ad business within twenty years.

Re:Google is shutting down Stadia by otabdeveloper4 on Thursday September 29, 2022 @03:14PM (#33025635)
Internet advertising isn't going anywhere.

Google's ad product, however, is truly horrendous and exists only because it's perceived as "too big to fail".

Re:Google is shutting down Stadia by evouga on Thursday September 29, 2022 @08:22PM (#33029178)
The World Wide Web is more or less dead and Google Search is increasingly useless as traffic moves to TikTok, Twitch, Discord, and other siloed ecosystems.

It's possible that purchasing a Google ad still provides higher ROI than alternative options, but I'd certainly not bet on that remaining true in 5-10 years. Google's empire is built on a foundation of sand and the fact that the company seems incapable of launching new, lasting, innovative products should have its leaders and investors quaking in their boots.