Not really books but did some undergrad research on the topic.

http://stephendavies.org/writings/mitterederEtAl.pdf

We referred to it as "issue alignment" but its gone by other things, IIRC. Basically, in theory, one could end up supporting positions that would make 0 sense outside the context of "well, I support "X" cause "team green" supports "X."

I've seen it happen often online, a lot less IRL.