From a cyrillic point of view that would be the right way to read it, and I did too.

I suppose they have the “Toys R Us” kind of thing in mind with it.

> I suppose they have the “Toys R Us” kind of thing in mind with it.

The German Wikipedia page explicitly mentions that the Я in Toys R Us is not supposed to be a cyrillic letter:

> https://de.wikipedia.org/w/index.php?title=Toys_%E2%80%9CR%E...

It is highly likely that quite some people in particular in East Germany considered the Я to be the Ya letter since they learned Russian in school.

But this is not the only confusion: As a child when I was learning English in school, the first association that the "Toys [a]R[e] Us" brand awaked was "wrong grammar". Don't the native speakers of English who came up with this brand name know the grammar of their mother tongue?! No wonder that the German Wikipedia article about Toys R Us also explains this point.

I'm not Russian or Slavic. But I'm interested in typography and hence learned the Cyrillic alphabet. Helped me loads when I travelled through Slavic countries! But ever since, posters with "Russian" word plays have been ruined for me lol.

And this one I also always read as "Toys Ya Us". Just native language things ¯\_(ツ)_/¯

Almost certainly a reference, take it up with Atari https://tetris.wiki/images/6/68/Tetris_%28Atari%29_flyer.jpg

Same here