What’s the mass market business model for “pretty good low cost noodle soup alternative”? Turns out the answer is “everywhere and everyone” - I WFH and love cooking yet I still eat instant noodles pretty regularly.

I don’t think it’s unreasonable for a plant based meat company to hope they can accomplish something similar. Wikipedia tells me (I’ve made no effort to verify this) that instant noodles were also originally sold above the price point of the normal noodles they were replacing.