It’s like making me spend $$$ to measure and charge me for how much co2 I exhale.
It’s technically correct: that co2 does contribute to global warming.
But it’s going to cost more to meter it than I could possibly save in conservation through this newfound incentive.
for example bandwidth used to be 95th percentile priced, but Netflix quickly run into problems because its peers did not want to upgrade linecards, switches, etc. (and as some of those peers were also in the media disturbution business they explicitly wanted to keep those ports maxed out)
the point is that if the network provides a close to constant capacity, then of course it makes no sense to try to price on that.
but with more and more variable supply it seems prudent to prepare the demand side too.
in Norway currently electricity prices fluctuate like crazy, and the supplier sends an email each day about the prices for the next day (though I'm not sure how guaranteed those are, of course the current price is also online)
and it varies regionally too
it's no surprise the general population in one of the richest regions on Earth doesn't immediately change their consumption habits when a small fraction of their monthly bill gets variable