Sounds good. Thank you for taking this the right way - I found it hard to articulate the criticism in a constructive way with few words, so it was verbose and I hoped for the best.

Amazon, for all its faults, has this process well defined. These links may be helpful to you. Good Luck

https://coda.io/@colin-bryar/working-backwards-how-write-an-...

https://medium.com/intrico-io/strategy-tool-amazons-pr-faq-7...

A nice video: https://www.youtube.com/watch?v=aFdpBqmDpzM