Not OP but marketing was obviously a huge problem for Optane. Intel Marketing did an absolutely terrible job.

* You've got Optane Memory, the PDIMM, which only works with a limited set of Intel products

* You've got Optane the NVMe drive, which works with anything, and are available in sizes usable as a boot disk or for databases/ZIL/etc

* You've got Optane Memory, the 16gb/32gb cache drive used in shitty laptops to try and boost performance, but actually those are just really small NVMe SSDs and can be used as such if you want.

* You've got Optane the caching software, which only works with Intel motherboards/laptops, and basically does the same thing as PrimoCache/StoreMI.

etc. And Intel marketing just made zero effort to distinguish or clarify these products in any way... to this day you get people thinking you had to own an intel system to use optane drives.

Probably the worst bit of Optane marketing was laptops with 8GB of RAM and 16GB of Optane SSD cache being advertised as having 24GB memory.

Yep that's super deceptive. I guess if you pin it to swap it's not terrible with a latency that low (optane is ideal for a swap drive, super low latency) but it's not really the same as 24gb.

also, current-day: this "intel processor" being the new name for the low-end processor is fucking lmao, did raja's marketing buddies burn the whole place down already? oh my god imagine using your primary brand name as a sub-brand for low-quality products

like man intel marketing has never been all that on the ball, but wat