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A comment on Why Figma Is Worth $20B and Other Observations from the Adobe Acquisition. Parent comment

Re:Why Figma Is Worth $20B and Other Observations from the A... by ghiculescu on Monday September 19, 2022 @11:46AM (#32899922)
Because what if it wasn’t as good, and nobody bought it? Then they are where they are today minus 1B spent. This seems to be what happened with their XD product.
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Re:Why Figma Is Worth $20B and Other Observations from the A... by mbesto on Monday September 19, 2022 @12:27PM (#32900463)
We're actually watching this in real time at Facebook. They're doing exactly as the grandparent comment suggests:

https://www.pcgamer.com/mark-zuckerberg-spent-dollar10b-on-t...

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Re:Why Figma Is Worth $20B and Other Observations from the A... by pier25 on Monday September 19, 2022 @12:15PM (#32900328)
> This seems to be what happened with their XD product

Hmm I don't know.

I mean, yeah XD absolutely failed, but when Adobe released it in 2016 Figma wasn't nearly as popular as it is today.

My guess is when Adobe decided to build XD (a couple of years before 2016) they were trying to compete with Sketch. So they probably missed the collaborative web-based aspect that made Figma popular.

And maybe XD was just an underbudgeted experiment to test the waters, not a serious product like Photoshop.

Edit:

I just realized Figma was released in 2016. I was probably thinking of InVision.

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