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A comment on YouTube currently testing 5 to 10 unskippable ads before video starts. Parent comment

Re:YouTube currently testing 5 to 10 unskippable ads before ... by mikymoothrowa on Wednesday September 14, 2022 @07:16AM (#32835596)
But you would think that the company selling “targeted advertisements” wouldn’t have to show 10 ads before every video to get make profit.

Profiteering off of their established position.

Youtube PMs have OKRs

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