Ask HN: How run a successful digital marketing campaign, on a shoestring budget.

Posted by sathishmanohar on Saturday November 26, 2011 @07:17AM
from the ask-hn dept.

I recently read about orabrush story, on how they used youtube as a medium to spread awareness about their product. I would like to know more of these types of successful and creative marketing campaigns that actually worked for digital products or atom products.

Also, I would love to hear tips and tricks for a successful marketing campaign, with very limited budget.

If you have links to some precious resources or books to read, please mention it.

Thanks.

( 5 comments | 2 points | on HN )

Re:Ask HN: How run a successful digital marketing campaign, ... by ravikalaga on Saturday November 26, 2011 @01:01PM (#3280287)

A few things I use -

1. Mailchimp 2. Twitter 3. Vimeo Videos 4. Facebook (but this is dicey if you have not yet launched)

None of the above cost any money. If you are a mass consumer startup, printing a few t-shirts and fliers will not hurt either. Have a few of your employees give out the fliers requesting users to review/test at popular junctions in any major US city during rush hr at commute hubs. You will be wearing the t-shirts.

Online marketing is easy and hard at the same time. I believe the most important aspect is telling a clear & a good story.

By the way, you will probably get more thoughtful and accurate comments if you describe what it that you are trying to market.

[ Parent | on HN ]

Re:Ask HN: How run a successful digital marketing campaign, ... by sathishmanohar on Saturday November 26, 2011 @02:09PM (#3280441)

The product is a project management tool, primarily for people who juggle between lot of different kind of tasks. Its very basic now, will post the link in hacker news in a few weeks.

[ Parent | on HN ]

Re:Ask HN: How run a successful digital marketing campaign, ... by aymeric on Thursday December 01, 2011 @01:20AM (#3298635)

Do you have an example of Vimeo Video that has done well for you?

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Re:Ask HN: How run a successful digital marketing campaign, ... by jcr on Saturday November 26, 2011 @08:36AM (#3279741)

See the blog of Patrick Mc Kenzie ('patio11' on HN) http://www.kalzumeus.com Specifically http://www.kalzumeus.com/greatest-hits/

[ Parent | on HN ]

Re:Ask HN: How run a successful digital marketing campaign, ... by phektus on Saturday November 26, 2011 @11:42AM (#3280111)

Try Twitter (create an account for your product and follow people with related interests). Post relevant content and hopefully followers will come by.

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