"You are Gul Dukat."

Cardassian, Kardashian, all the same to me!

‘Keeping up with the Cardassians’

I would seriously question my life choices.

As someone who has never taken, and will probably never take, a Buzzfeed quiz: I think it probably risks the same kind of sampling bias. Not sure what the best way to overcome this is. Joke: government mandated surveys with monetary punishments based on your net worth if you fail to take them.

Unless you make survey taking a society wide, randomly sampled, civic duty -- like jury duty -- you're always going to be vulnerable to some biases.

I believe that's what Cambridge Analytica did.

You'd still get only a sub-niche of the population, just a different one -- the one that fills out nonsense quizes on facebook.

I suspect that's exactly what most of those "quizzes" actually are.

> quiz on Facebook

The current FB audience is already comprised of those that are over 35-40 years of age. As a early 40s guy myself I couldn't care less who the Kardashians are (I know the Kim lady, there was also a younger lady that did a Pepsi commercial and some former man that transitioned into a lady, Jenner I think?), but, ignoring that (let's say you could target me with sports-related quizzes), the fact still remains that Facebook the platform doesn't target the entire age-spectrum anymore (if it ever did).

I don't think anyone under 35 years old cares who the Kardashians are either. I honestly can't figure out who does beyond people who are responsible for deciding what stories appear in various places.