They just don't fit and stay inside a significant minority of people's ears when they are moving - including mine - necessitating the need of third party Ear Hooks - which I have to keep taking out and putting on while charging. Which is a pain.

I went back to Bose.

I will give apple full marks for stupendous glitz and marketing though. Any other company would have been slaughtered in the feedback. The reality distortion field has been well-inherited by the company.