What has worked for me in the past to get away from reading morsel-sized content and back into reading long prose was a lighthearted, but captivating book. I have read something from Terry Pratchett and by the end of the book, I was itching to finally give a read to other works in my library that were just collecting dust.

In some of his works the gags flow so well, you just can't stop turning pages. You "win the jackpot" pretty often.