I'll admit that I'm not a fan of that trademark having being granted. It's a common term in the industry / sector that they operate in.

It would be like an internet company trademarking Browser, or a car company called Engine.

> It would be like an internet company trademarking Browser

I guess talking about browser chrome isn't what it used to be anymore.

We recently had a spate of tech companies named after common programming terms - "Buffer" and such. Seemed a bit vague and low-effort for my liking.

Or a operating system that has square stuff that resemble windows to be called Windows, yes?

To be fair, how often were discussions about windows talking about anything to do with computers BEFORE microsoft made Windows?

Plenty. For example, https://en.wikipedia.org/wiki/DESQview

I was thinking of the brand name when I read the headline. I didn't know it referred to something real.

I had to double check it wasn’t an Onion article.

I was confused and googled it and the first page was the brand until I added "what is a" to the search. Sometimes the model is over fit.

Peloton™ bikes are not real, apparently.

It gets you from A to A in 0 seconds

Uh oh, undefined speed. Not something I would pay for.

Fortunately, Heisenberg uncertainty in your position (A) rules out the 0/0 case...

/s

Yeah, I googled "peloton" and "peloton bike" and didn't get a definition of peloton that aligned with what the article was talking about.

ArithmeticException is thrown

Depends how you are measuring efficiency really. If the goal is to get exercise it is pretty efficient. More efficient than using a chairlift to ski :-). And about the same as a bike race that is a circuit.

The word "locomotion" sets the goal, though.