If you are paying $100+ for a cell phone plan in the US today you are being taken for a ride.
Until you add the $20-30 in taxes and fees they don’t show on their pricing page.
“Regulatory Charge”, “Admin & Telco Recovery Charge”, “Gross Receipts Surchg”, and “Fed Universal Service Charge”, and that doesn’t even include the state/local ones; they’re just Verizon’s set.
Looks like it's up since my number, too.
https://www.cnbc.com/select/how-to-cut-your-cell-phone-bill-...
> In fact, JD Power told CNBC that the average cell phone bill is now $144.
(T Mobile Metro)
For lots of people $100 is a significant amount compared to a $5 prepaid sim they can get locally.
And heaven forbid if they don’t have an iPhone. In some countries they’ll be charged large sums of money to text you as well.
I am not sure how true this is anymore, but it was in the US until at least a few years ago (and may still be on many carriers/plans) in many countries they would be charged for receiving texts from you as well.
AT&T charges me $10/day up to $100/month for unlimited calls, texting, and data while overseas, virtually anywhere in the world. That's low enough I can't be bothered to go to the trouble of SIM purchase, swapping, and giving everyone my temporary number on arrival.