Sure! It's actually two businesses but they work in tandem; a registry (Neuenet) and a registrar (beachfront) on the Handshake blockchain/protocol (a decentralized alt-root…I know, bear with me). When the software I'm building is solid in production, it will be open-sourced (alongside a hosted service).

As an example, let's say you owned the Handshake TLD .testmasterflex…you'd be able to create SLDs (domains) and manage everything quite easily with my software. Currently, Handshake is in its second year and the ecosystem is quite barren so it's not friendly for non-devs. I have ~1k TLDs and setup websites secured with DANE and DNSSEC for ~900 of them. It was tedious, to say the least.

You may be thinking, “Okay, but hasn’t this been tried before? What makes Handshake so different?”

What I’ve gathered is, while alt‑roots have come and gone over time, Handshake came along at a great time; with a bunch of investment and an incentivized rollout to get developers interested in building upon it…and it’s working.

We’ve got ICANN‑accredited registrars like Porkbun, Encirca, and Namecheap selling Handshake domains. Namecheap even owns a handful of Handshake TLDs! The parent company of Porkbun, Top Level Design, operates .gay and .wiki on the ICANN side and claimed those names on Handshake. On top of that, we’ve got plenty of Handshake resolvers for your OS/platform of choice: macOS, Linux, Windows, iOS, Android, whatever. If that’s not support, I don’t know what is.

Anyhoo, lemme get off my soapbox to share some links.

- https://blog.neuenet.com/post/why-get-a-tld

- https://neuenet.com/

- https://blog.neuenet.com/

- https://twitter.com/neuenet

- https://twitter.com/beachfront_

No offense but after reading this I have no idea what your business is or why I'd want to use it and I reckon >90% of tech people reading this won't either.

I'd suggest really dumbing it down.

No worries! The simplest example I could give is I'm building a Verisign and GoDaddy on crypto. Most people don't know who Verisign is either, nor do they need to.

People don't care about blockchains for the sake of decentralization or whatever, they'll care if they can build cool shit on it easily though. It'll be easier to show when I'm ready to launch.

So you make money when some registers a domain? What volume % do you expect?

Bingo, and when someone with Handshake TLDs wants to do the same but would rather not get a VPS, setup databases, &c.

Initially, I expect volume to modest. The Handshake community will be the early adopters/speculators. Once the registrar gains features like a website builder and one-click install integrations (Wordpress, Gatsby, whatever), I'm going to reach out to creatives I admire to see what they can do.

I don't expect to set the world on fire or make millions within some short timeframe. My main goal is to empower people to build dope shit they wouldn't otherwise be able to build on traditional domains.

Slow and steady focus/growth.