Re:The Kodak Disc Camera
by ghaff on Monday September 05, 2022 @09:03AM
(#32723856)
I admit to really liking the X-E3--though the X-E4 wasn't obviously an upgrade. But I might just have stuck with Canon (I have a 5Diii) if I were going mirrorless today.
Fuji (although later getting into the X series), did pretty much what Kodak eventually did--mostly applying emulsion and chemical expertise in addition to legacy pro film business plus commercial printing--but, as you say, much smaller and much more insular.
As I've written about in the past, Kodak gets held up as a classic example of "marketing myopia"--see any Marketing 101 textbook. But, for the reasons you cite, Kodak should just have pivoted harder into digital doesn't really hold up.
Fuji (although later getting into the X series), did pretty much what Kodak eventually did--mostly applying emulsion and chemical expertise in addition to legacy pro film business plus commercial printing--but, as you say, much smaller and much more insular.
As I've written about in the past, Kodak gets held up as a classic example of "marketing myopia"--see any Marketing 101 textbook. But, for the reasons you cite, Kodak should just have pivoted harder into digital doesn't really hold up.