It's fine for a business to do anything but it's not fine for the business to lie and say they are something they are not.

The question therefore becomes at root, are they lying? Is the company actually impartial infrastructure, or are they dishonest.

The past has shown that they are a little unstable in their impartiality.

Personally I'd like to see them making much more decisions to clean up the net but I'd need to see them being honest about it.